VendorStack is changing. As many of you know, we’ve been working a few months on a new project. We built VendorStack originally to help professionals make better purchasing decisions. In a few months, we accumulated hundreds of reviews, thousands of users and tens of thousands of page views. But we thought there was more to content than reviews.
Our own infographics that we produced suggested that there was a lot of original content like ours that helped professionals everyday overachieve in the workplace. So we got back to the drawing (white)board and started working on our new project.
The new site is coming so please be patient. In the meantime, VendorStack is going to go dark soon. We already have over a hundred private beta testers. Do you want to check it out?
Here are last week’s top content.
Unfortunately, many LinkedIn Groups are not well-managed meaning spammers realized they could post irrelevant content in Group discussion boards. Thus, if you’re like most, you started getting frustrated with the constant stream of Group emails you received, with only a rare few offering valuable information. You may have even started removing yourself from some, if not all, of your Groups thinking that they were becoming useless.
Well nothing could be further from the truth. In fact, by joining the right LinkedIn Groups, you might find that they become a fantastic sales prospecting resource. Here’s how to take advantage of this powerful tool.
Sam’s post is particularly interesting because we also have had varying levels of success reaching members through LinkedIn Groups. We found that crafting the right message with proper context has been materially more successful. Sam’s suggestion to mention a specific post is great and we use it everyday.
Successful B2B technology companies have been able to combine new ideas with old ones in their products and services, so doing the same with your marketing tactics makes sense. Just because something’s new doesn’t mean it won’t work for you. In fact, using the new technology to do an “old” thing might just be the best thing for you. A Twitter client like Buffer can help you schedule all your social media messages at once; a social media aggregator like Hootsuite or Sprout let you do that and more. Want another way to combine the new and old? Use some B2C marketing tactics in your B2B marketing.
We are big fans of leveraging technology to reach our audience. We’re obviously active users of Twitter clients like Tweetdeck and email newsletter services like Mailchimp. We’ve also dabbled a bit with SEOMoz, New Relic and a few others to gain better insight on our users. With the new site on its way, we may even add back Mixpanel into our data analytics suite.
Last Pass: Homepage Calls to Action Mistake and Lesson posted and written by Viktor Nagornyy.
Most businesses send a lot of traffic to their homepages, but most homepages are not effective. This was the case with LastPass, a password manager. I started researching password managers that offer additional functionality for businesses and teams, and LastPass was one of the search results Google turned up.
Immediately after visiting their homepage I noticed their mistake, something they’ve done with their call to actions right above the fold. It’s something I see happen over and over again, usually because aesthetics of the website trump conversions – be it intentional or not.
Another article was posted on VendorStack earlier last week that was equally relevant. It’s Richard White’s (UserVoice CEO) unSEXY presentation on pricing strategies. It really reinforces what Viktor covers here: give your users fewer calls to action to actually navigate them down your intended funnel.